the truth:

Women spend roughly $10,000 yearly and up to 72 days of their lives on hair removal. We think this is a problem, and we needed to let women know that Philips has the solution.

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the plan:

We wanted to tell women that it’s time to shake up conventional grooming routines. We achieved this by creating online videos featuring Philips beauty products in an unexpected way: showcasing real women discussing grooming challenges, followed by their enlightenment upon trying Philips products that offer convenience and visible results.

i. It's time to Feel Electric!

ii. Maybe the Bikini Genie is only a wish away...

iii. Honest thoughts about grooming. Almost too honest.

iv. Say goodbye to time-consuming grooming.

v. Seasonal shaving patterns? There is such a thing.

vi. En français!