Philips Logo, FCH Logo and Ricoh Logo

These brands achieved double digit growth by working with tag's truthology platform.

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the truth:

When time is of the essence, nothing’s faster than electric.

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the plan:

Truthology revealed that men are in as much of a time crunch to get ready as women are. We created the concept “Shave time off your shave” to communicate that even with insanely busy schedules, where every second counts, there’s no need to leave the house looking unkept. The Philips line of products can help ensure that men don’t miss a minute due to the convenience, speed and efficiency of electric shavers.

i. The fastest way to shave.

ii. The only thing limiting your look is your imagination.

iii. A gift for him. And you.

iv. Your time and quality are equally important