Philips Logo, FCH Logo and Ricoh Logo

These brands achieved double digit growth by working with tag's truthology platform.

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the truth:

Everyone wants 15 minutes of fame.

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the plan:

To re-launch a national Be the Face contest to a new, fresh audience. Tending to the insight that everyone wants 15 minutes of fame, the contest encouraged loyal, lapsed and new guests to star in FCH’s new ad campaign. In addition to fame, all winners received an all-expenses paid trip to Montreal, Quebec, which included spending money, professional modelling training, and bragging rights amongst their peers.

i. Your 15 minutes of fame is ready for the taking!

ii. Enter to star in our next ad campaign

iii. Enter to star in our next ad campaign