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Philips Logo, FCH Logo and Ricoh Logo

These brands achieved double digit growth by working with tag's truthology platform.

Sign up for our FREE truthology workshop and get on your way to achieving great results like these*

* free workshops offered to a limited number of qualified organizations


the truth:

Personal connections are the basis for choosing your salon service destination.

more on truthology

the plan:

To leverage the impact of personal connections by creating an emotionally driven campaign, bringing the First Choice Haircutters brand promise to life: community, comfort and quality. “You Belong Here” exemplifies how communities are made up of unique individuals with diverse backgrounds and interests; but what connects everyone is a sense of belonging.

i. You Belong Here.

ii. Radio

iii. Digital


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