the truth:

Personal connections are the basis for choosing your salon service destination.

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the plan:

To leverage the impact of personal connections by creating an emotionally driven campaign, bringing the First Choice Haircutters brand promise to life: community, comfort and quality. “You Belong Here” exemplifies how communities are made up of unique individuals with diverse backgrounds and interests; but what connects everyone is a sense of belonging.

i. You Belong Here.

ii. Radio

iii. Digital