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the truth:

Foodies hunger for show-off-worthy kitchen tools that make work effortless.

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the plan:

Make Cuisipro stand out in the extremely competitive kitchen tool category by claiming that it’s attributes are so desirable and effective that it’s the number one choice among foodies—and food—alike.

i. (Read in your best French accent) Cam tu ma houz end ah weel geev yeu eh speshal pless een ma art.

ii. Roll all over me, baby. Yes, just like that.

iii. You, too, can become a master-baster.