People don’t believe there is a viable and trustworthy option against Tier 1 communication providers.more on truthology
When the price is too good to be true, lead with the brand. By drawing a parallel between Tie Domi, his physical height and stature and his role as an underdog in the NHL – and – Comwave’s fight against the Tier 1 phone companies, we showed customers that the smaller guy can actually be more capable than the juggernauts.
i. Stand up to the Big Guys, like Tie does!
iv. They might be Big, but their deals are teeny-tiny compared to Comwave.