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These brands achieved double digit growth by working with tag's truthology platform.

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the truth:

Health-minded consumers don’t consider canned fish as a protein or a snack.

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the plan:

Considering a target that’s active, health-minded and always on the go, our execution required communication that was fast, relevant and entertaining. We created a humorous take on the Sports Announcer theme and turned our consumer into the star, celebrating their heroic choice of Clover Leaf Protein Snacks.

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