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These brands achieved double digit growth by working with tag's truthology platform.

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the truth:

People with skin conditions are sceptical of claims and certifications touted by skin care companies and feel that they ”just have to live with it“.

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the plan:

We answered their scepticism with a campaign that focused on CeraVe’s ability to deliver real relief, physical and emotional. The result? A 75% lift in sales, brand awareness through the roof and a brand that now represents the #2 selling lotion in all of Canada.

i. She’s never been happier to put up a barrier.

ii. The best of love and science.

iii. What’s your Barrier Rating?

iv. Put up the right barrier!

v. Your skin is “on-the-line”.