the truth:

Finding products that work for your hair can be one in a million, which creates a feeling of excitement that's nearly impossible to contain.

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the plan:

To communicate this feeling, tag created a poster campaign featuring amusing, exaggerated scenarios of BSO customers trying their new products almost immediately upon purchase, rather than waiting until returning home. This campaign is an extension of last year’s extremely successful campaign of the same sentiment, which resulted in a 150% increase in newsletter signups.

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