the truth:

People are bombarded with messages all day long, making it hard for them to recognize not only when they hear a critical alert, but how imperative it can be to pay attention.

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the plan:

The execution had to be compelling, and emotional. To convey this, we created a series of videos in a docu-format, featuring people recounting past scenarios of their reactions to an emergency alert. Each story was different, but all of them depicted the positive outcome that Alert Ready can have on people’s lives, simply by responding accordingly.